Decathlon Ltd. Introduction Decathlon is a French sports retailer, founded in 1976 by Michel Leclercq in the suburbs of Lille in northern France. Decathlon is now featureed by the group Mulliez, and it has get in the European leader in sports retailing, now ranked tertiary worldwide. The retailer is a brand with a portfolio of 400 stores in 15 countries, and 80 million costumers around the world . They ar also the ninth largest designer and manufacturer of sports products in the world. In 2007 the group was the largest sporting retailer with a turnover of $6,123,000 billion. The retailer manufactures goods and equipment for a wide range of sports as well term of clothing and accessories. About half of the goods it sells are part of its own- track range, with a mixture of other brands sold out throughtout the Dechalton stores. Decathlon started to pose its own brand in 1986 when Peugeot refused to supply them with bicycles. Now, the retailer manufactures 19 of its own label brands, including 65 sporting goods, like mountaineering, watersports, athletics, cycling, enjoy sports, aqualung diving, golf and team sports equipment. Each group of activities has a appropriate brand name, for instance: * Artengo - Racquet sports * Tribord - Water Sports * Quechua - kettle of fish Sports * Domyos - fitness and contact sports.
* Fouganza - Horse riding * Geonaute - Nomadic athletism * Kipsta - police squad Sports * Btwin and Rockrider - rhythm method of birth control Sports * Inesis - Golf ! * Wedze - Ski, snowboarding * Kalenji - lead * Geologic - Nature Sports Decathlon keeps on running(a) on their expansion plans (India and Romania in 2009). It entered the American market by purchasing the MVP Sports range of a function in 1999, rebranding them as Decathlon USA. However, In September 2006, Decathlon announced its termination to exit...If you want to get a full essay, order it on our website:
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